Task 5: Branding Research

Maroon 5

Arctic Monkeys

What Have I Learnt?
Synergy is very important when it comes to creating a brand for a band. This is because the band must rely on others to promote them, create logos and set up events. It also can be argued that synergy will allow multiple ideas to be incorporated into the making of a brand, allowing a larger team to work of the brand, possibly making it bigger and better, as apposed to one person doing it all by themselves. However, most bands started by themselves, promoted themselves and created their brand themselves, suggesting that maybe synergy is only important when the band becomes popular and needs professional help.